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Introduction


Exceptional Marketing
Leadership

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Introduction


Exceptional Marketing
Leadership

Maximize Marketing Impact
Drive Business Success
Lead Motivated Teams

I relish using creativity, strategy, and leadership to ensure marketing powers business success.  I enjoy crafting inventive strategies to deliver on all aspects of modern marketing, including for new products, startups, established performers, regional and market growth, and customer loyalty and engagement.  I am proud to inspire as a leader, to develop and empower talent, motivate teams for top performance, and represent the company to media, analysts, customers, prospects, and industry audiences as captivating public speaker.

I would welcome the opportunity to talk about how good marketing can help drive your business.

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Maximize Marketing Impact


Marketing Impact

Be well understood, highly valued, deeply desired

Maximize Marketing Impact


Marketing Impact

Be well understood, highly valued, deeply desired

Clarity

Good marketing inspires action.  It succinctly and compellingly presents the value offered, highlights the key points of differentiation, and establishes aspiration.  It establishes a strong clear identity for your company and products, and tells a story that inspires and motivates your audience.  It utilizes direct assertions and indirect reflection.  It plays to aspiration and fear, confidence and concern, comfort and anxiety, implication and validation, solutions and challenges - all to present opportunity.

Creating an eager audience for your products and services requires clarity in the messaging and its delivery.

I excel at simplifying the message, while enriching the story. Building awareness, establishing perception, and reaching the target audience through integrated campaigns. I am a master at developing and delivering stories focused outcomes, advantages, capabilities and differentiators.  I thrive when working with editors and analysts, serving on industry committees and advisory boards, and speaking at industry events to gain industry mind share and coverage.  I delight in tying it all together to set perception, gain recognition, and spur action by influencers and buyers.

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Drive Business Success


Business Success

Achieve desired performance outcomes

 

Drive Business Success


Business Success

Achieve desired performance outcomes

 

Strategy

The definition of ‘Success’ is rarely as simple as just ‘generate more revenue’.  In addition to how much, your metrics can be in terms of who, what, when, or where.  It can include targeted growth in new market segments or regions, gaining market share, fending off a competitor to retain a set of customers, expanding your footprint into existing accounts, transitioning business from one stream to another - and it’s different for new product launches, updates, subscriptions, or services.

Success rarely exists without a well defined and executed strategy to achieve your goals. 

I consistently drive business success through strategic planning founded on rigorous market analysis intertwined with the business objectives. I excel at evaluating complex market conditions to identify and focus on the best path for the desired outcomes.

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Lead Motivated Teams


Motivated Teams

Unprecedented value from your resources

 

 

Lead Motivated Teams


Motivated Teams

Unprecedented value from your resources

 

 

Leadership

The impact marketing has on the market is measured in a host of hard metrics such as reach, impressions, leads, and conversion ratios.  Achieving full return on marketing investment requires a blend of quality and efficiency to make every effort count without wasting any work. People will passionately deliver their best when aligned with a mission, motivated to succeed, and empowered to do so in a collaborative environment.

Maximizing impact requires creativity and inspired collaborative leadership. 

I apply creativity to all aspects of marketing; in deliverables graphics and words, in innovative approaches and tactics for integrated campaigns, and in motivating my teams to reach their potential.  I take great pride in having consistently built and developed great teams - both directly reporting to me and spanning the enterprise. I am a firm believer that leadership through mentorship and empowerment maximizes any team’s impact. 

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Proven Track Record


Global Experience

Proven best practices infused with innovation

 

Proven Track Record


Global Experience

Proven best practices infused with innovation

 

Proven Record of Accomplishment

Throughout my career I have consistently striven to deliver significant positive impact - for my colleagues, the industry, and society.  

One measure of my accomplishment is in the consistent financial success for the company, the team, and the customers. Another is in the best practices I have initiated or influenced throughout the industry, and within the business. But perhaps the most personally satisfying measure is in the advantages and advancement realized by the people I have worked with. 

I am proud of my accomplishments, and excited by the continuing opportunities on the road ahead.