EXCEPTIONAL MARKETING LEADERSHIP

Maximize Marketing Impact | Drive Business Success | Lead Motivated Teams

Innovative marketing executive who uses creativity, strategy, and leadership to ensure marketing powers business success.  Inventive strategist who delivers on all aspects of modern marketing, including for new products, startups, established performers, regional and market growth, and customer loyalty and engagement. Inspiring leader who develops and empowers talent, motivates teams for top performance, and represents the company to media, analysts, customers, prospects, and industry audiences as captivating public speaker. 


SVP, Marketing - 2018

Accruent - Austin, TX

Joined through acquisition of BlueCielo and drove marketing function through transition to integrate BlueCielo within Accruent marketing.
 

Chief Marketing Officer - 2017

BlueCielo - Hoofddorp, Netherlands / Exton, PA

Enhanced market position to drive $40M+ revenues and increase company value for a highly successful company ownership transition by overhauling marketing, establishing subscription business model, and launch cloud generation products.
 

Marketing Consultant - 2016

Shiny Object Strategies - Philadelphia, PA / Miami, FL

Business and marketing guidance, strategy, creativity, and leadership through my own consulting services company, serving start-ups and established performers, for cloud, mobile, desktop, server, and mobile software, as well as hardware and professional services in multiple industries.
 

VP, Marketing - 2012-2015

Bentley Systems - Exton, PA

Led global marketing for strategic product lines and corporate positioning in over 50 countries to drive $470M+ in revenues, including launch to cloud, customer migration to subscriptions, and key partnerships with major industry vendors, media publishers, and industry organizations.
 

Director, Marketing - 2002-2012

Bentley Systems - Exton, PA

Led global vertical market division marketing and strategy for all products and services worldwide, growing revenue over 300% to ~30% of company total.
 

Director, Online Strategies - 2001-2002

Bentley Systems - Exton, PA

Crafted strategic plans for delivery of company products, services, and marketing online.
 

Principle Applications Manager - 2000-2001

Viecon.com - Exton, PA

Drove product planning, design, delivery, and marketing for an online startup.
 

Product Manager - 1998-2000

Bentley Systems - Exton, PA

Drove software desktop software products for a new vertical market division worldwide.
 

Architect - 1987-1998

Responsible for the design, project management, and delivery of many large healthcare, education, retail, residential and sports buildings across the US.  Excelled at a large global multidisciplinary company, a mid-sized regional firm, and owned my own business.


Education:

  • Bachelors of Architecture (B.Arch.), Temple University, Philadelphia, PA
     

Professional Development:

  • FMI Center for Strategic Leadership
  • Pragmatic Marketing
  • Dale Carnegie
  • Miller Heiman
  • Sandler
  • Development Dimensions International
  • American Marketing Association

EXPERTISE:

Account Based Marketing, Acquisitions, Advertising, Alliances, Analyst Relations, Automation, Branding, Campaigns, Channel Marketing, Communications, Cross Selling, Custom Content, Customer Acquisition, Demand Generation, Events, International, Leadership, Launches, Market Analysis, Media Relations, Messaging, Nurturing, Presentations, Public Speaking, Sales Enablement, Search Marketing, Social Media, Strategic Planning, Thought Leadership, Web Properties

For additional detail on each role please see my LinkedIn profile...

For a printable version of this resume please see this PDF...